文旅融合视域下自治区旅游景区强基焕新发展研究——以阿尔山国家森林公园为例

A Study on Strengthening and Revitalizing the Development of Tourist Attractions in Inner Mongolia Autonomous Region from the Perspective of Cultural and Tourism Integration—A Case Study of Arxan National Forest Park

摘要: 本文以文旅融合作为视角，以阿尔山国家森林公园为例，探讨内蒙古自治区森林生态型旅游景区强基焕新发展之路。通过现场考察、问卷调查、座谈交流等方式，对景区文旅融合发展的现实情况、资源优势以及存在的问题进行了详细分析，发现尽管景区实现了由林业到旅游业的转变，形成了初步的多样性业态并且知名度有所提高，也有着独特的生态、多样的文化和叠加的优势，但是也有着文化资源开发不足、基础设施落后、业态单一、生态保护与开发之间存在矛盾等问题。基于以上思考，从文化、设施、制度三个方面提出强基路径，从产品、业态、科技、营销四个角度提出焕新路径，打造“一核带动、多种支撑”的文化格局，打造全区域智慧旅游，推动生态保护和旅游开发协调发展，开发沉浸式旅游产品并创新旅游业态。本研究对阿尔山国家森林公园高质量发展起到指导意义，也对内蒙古自治区乃至全国类似的森林生态类景区实现文旅融合发展及强基焕新起到理论和参考作用。

Abstract: This paper takes cultural and tourism integration as its perspective and Arxan National Forest Park as an example to explore the path of strengthening and revitalizing the development of forest ecological tourist attractions in Inner Mongolia Autonomous Region. Through on-site inspections, questionnaires, and discussions, a detailed analysis was conducted on the current situation, resource advantages, and existing problems of the scenic area’s cultural and tourism integration development. It was found that although the scenic area has achieved a transformation from forestry to tourism, formed a preliminary diversified business format, and improved its popularity, and possesses unique ecological, diverse cultural, and overlapping advantages, it also faces problems such as insufficient development of cultural resources, backward infrastructure, a single business format, and contradictions between ecological protection and development. Based on these considerations, a strengthening path is proposed from three aspects: culture, facilities, and systems; a revitalization path is proposed from four perspectives: products, business formats, technology, and marketing. This aims to create a cultural pattern of “one core driving multiple supports”, develop smart tourism across the region, promote coordinated development of ecological protection and tourism development, develop immersive tourism products, and innovate tourism formats. This study provides guidance for the high-quality development of Arxan National Forest Park and offers theoretical and reference value for similar forest ecological scenic areas in Inner Mongolia Autonomous Region and even nationwide to achieve integrated development of culture and tourism and to strengthen their foundations and revitalize their tourism industries.