新质生产力视域下共享经济平台运营模式的问题解构与重构路径——基于电子商务规范与数字经济治理视角

Problem Decomposition and Reconstruction Path of the Operation Mode of Sharing Economy Platforms from the Perspective of New Quality Productivity—Based on the Perspective of E-Commerce Regulation and Digital Economy Governance

摘要: 新质生产力作为引领经济高质量发展的先进生产力质态，为全流时代共享经济平台的发展提供了技术支撑与发展指引，也对其规范化、高质量运营提出了更高要求。共享经济平台作为数字经济与电子商务深度融合的创新业态，在快速发展的同时，其运营模式仍存在诸多与新质生产力“高质量、规范化、可持续”发展要求相悖的现实问题，这些问题既是数字经济治理的共性痛点，也是电子商务平台运营的典型难题，制约了其要素配置效率与社会价值释放。本文以新质生产力发展要求为遵循，紧扣电子商务规范运营与数字经济高质量治理的核心要求，系统解构共享经济平台运营模式在责任边界、税收征管、法律适配、声誉管理等方面存在的核心问题，从明确平台责任、构建数字化税收机制、完善数字法治体系、打造智能化声誉监管体系四个维度，提出针对性的重构路径与实施建议，推动共享经济平台运营模式适配新质生产力发展逻辑，实现规范化、高质量发展。

Abstract: As an advanced form of productive forces leading to high-quality economic development, new-quality productivity provides technical support and development guidance for the development of sharing economy platforms in the all-stream era, and also puts forward higher requirements for their standardized and high-quality operation. As an innovative business form deeply integrating digital economy and e-commerce, sharing economy platforms, while developing rapidly, still have many practical problems in their operation models that are contrary to the requirements of “high quality, standardization, and sustainability” of new-quality productivity. These problems are not only common pain points in digital economy governance but also typical difficulties in the operation of e-commerce platforms, which restrict the efficiency of factor allocation and the release of social value. This paper, following the development requirements of new-quality productivity, closely adheres to the core requirements of standardized operation of e-commerce and high-quality governance of the digital economy, systematically deconstructs the core problems existing in the operation models of sharing economy platforms in terms of responsibility boundaries, tax collection and management, legal adaptation, and reputation management. From the four dimensions of clarifying platform responsibilities, building a digital tax mechanism, improving the digital legal system, and creating an intelligent reputation supervision system, it proposes targeted reconstruction paths and implementation suggestions to promote the operation models of sharing economy platforms to adapt to the development logic of new-quality productivity and achieve standardized and high-quality development.