非遗活态传承下神鸟舞服饰的符号转译与数字化交互

Symbolic Translation and Digital Interaction of Divine Bird Dance Costumes under the Active Inheritance of Intangible Cultural Heritage

摘要: 在非遗活态传承背景下，少数民族传统服饰文化面临认知度偏低、传播形式单一、以静态展示为主、与青年群体脱节等现实问题。本研究以傣族神鸟舞服饰为对象，以查尔斯·莫里斯文化符号转译理论为框架，从语形、语义、语用三维度开展非遗服饰的数字化交互设计实践。依托Unity引擎构建《鸾章秘境·纹样觉醒》数字交互体验系统：语义维度提取太阳纹、云纹、神鸟图腾的文化内涵并转化为系统叙事核心，将纹样寓意融入纹样识别解锁、文化知识点弹窗讲解的交互节点中；语形维度拆解神鸟舞服饰的纹样、形制与色彩，重组为可自由搭配的轻量化数字文化组件，实现服饰文化的模块化可视化呈现；语用维度设计手势识别、场景漫游的交互方式，让用户在沉浸式操作中主动感知、理解非遗文化内核。研究基于文化符号转译理论完成神鸟舞服饰纹样的数字化重构，并通过交互体验验证了非遗服饰文化在数字媒介中的可视化传播与沉浸式表达效果，为少数民族服饰文化的数字化传承提供了实践参考。

Abstract: In the context of the active inheritance of intangible cultural heritage, the traditional clothing culture of ethnic minorities faces practical problems such as low awareness, single dissemination forms, mainly static display, and disconnection from the youth group. This study focuses on the Dai ethnic group’s divine bird dance costumes and uses Charles Morris’ cultural symbol translation theory as a framework to carry out digital interactive design practices of intangible cultural heritage costumes from the perspectives of language form, semantics, and pragmatics. Building a digital interactive experience system for “Luanzhang Secret Realm: Pattern Awakening” based on the Unity engine: extracting the cultural connotations of sun patterns, cloud patterns, and mythical bird totems from the semantic dimension and transforming them into the narrative core of the system, integrating the symbolism of patterns into interactive nodes for pattern recognition unlocking and cultural knowledge point pop-up explanations; Decompose the patterns, shapes, and colors of the divine bird dance costumes from a linguistic dimension, and reorganize them into lightweight digital cultural components that can be freely matched, achieving modular visualization of costume culture; Design gesture recognition and scene roaming interaction methods in the pragmatic dimension, allowing users to actively perceive and understand the cultural core of intangible cultural heritage in immersive operations. Based on the theory of cultural symbol translation, this study completed the digital reconstruction of the patterns of divine bird dance costumes, and verified the visual dissemination and immersive expression effects of intangible cultural heritage costume culture in digital media through interactive experience, providing practical reference for the digital inheritance of ethnic minority costume culture.