网络圈层视域下青年价值引领困境及对策

Predicaments and Solutions in Leading Values of Youth under the Vision of Network Circle

摘要: 数智时代，智能算法深度嵌入青年生活，催生了以兴趣和情感为纽带的网络圈层，使青年栖居其中成为常态。算法场域中的网络圈层作为一种社会文化现象，有其独特的形成机理：现实的社会分层是网络圈层形成的社会根源；网络平台中青年的去中心化和再中心化是网络圈层形成的技术根源；资本对青年注意力的解蔽与争夺是网络圈层形成的资本根源。由于圈层的“巴尔干化”、内容生产的流量逻辑以及内部的互动仪式使价值引领面临传播困境、情感困境以及实践困境。为此，需要精准把握圈层亚文化，丰富价值引领话语体系；需要净化网络圈层生态，营造良好青年价值引领环境；需要坚持科学传播与良性互动，引导青年实现价值引领内容有效外化。

Abstract: In the digital-intelligent era, intelligent algorithms have become deeply embedded in the lives of young people, giving rise to online circles bonded by shared interests and emotions, and making it a norm for youth to inhabit these spaces. As a sociocultural phenomenon within the algorithmic field, online circles possess distinctive formation mechanisms: real-world social stratification constitutes the social root of their formation; the decentralization and recentralization of youth on online platforms constitute the technical root; and capital’s appropriation and contestation over youth attention constitute the capital root. Owing to the “Balkanization” of circles, the traffic-driven logic of content production, and internal interaction rituals, the guidance of values faces predicaments in communication, emotion, and practice. Accordingly, it is necessary to accurately grasp circle subcultures so as to enrich the discourse system of value guidance; to purify the ecosystem of network circles and foster a favorable environment for leading youth values; and to adhere to scientific inculcation while strengthening constructive interaction, thereby guiding young people to translate value guidance into concrete action.