从“翻拍”到“重构”：AI微短剧驱动中国故事国际传播的路径与限度

From “Remake” to “Reconstruction”: Paths and Limitations of International Communication of Chinese Stories Driven by AI Micro‑Dramas

摘要: 生成式人工智能推动微短剧迈入人机协同创作阶段，中国故事的国际传播由此实现从浅层实景翻拍到叙事意义重构的转型。本文结合行业发展趋势与典型案例，梳理AI微短剧制作效率提升、区域化叙事适配、优化跨文化审美体验的传播优势，剖析传统翻拍模式产能不足、文化折扣显著的现实短板。当前海外AI微短剧市场规模持续增长，但算法催生同质化叙事、数字人物缺乏情感质感、传统文化符号流于表层展示等问题，制约文化传播的深度。本文以接受美学为基础，构建包含“叙事折扣、感知折扣、意义折扣”三层文化折扣分析框架，并提出人机协同的内容优化思路，以期助力AI微短剧承载中国故事实现高效跨文化传播。

Abstract: Generative artificial intelligence has propelled micro-dramas into an era of human-machine collaborative creation, enabling the global communication of Chinese stories to shift from superficial live-action remakes to the reconstruction of narrative meanings. Combining industrial trends and typical cases, this paper sorts out the communication strengths of AI micro-dramas, including production efficiency improvement, regional adaptive narrative design and optimized cross-cultural aesthetic experience, and analyzes the practical drawbacks of traditional remake modes such as insufficient production capacity and prominent cultural discount. While the overseas market of AI micro-dramas keeps expanding, several issues including algorithm-induced narrative homogenization, lack of emotional texture in digital characters, and superficial presentation of traditional cultural symbols restrict the depth of cultural communication. Based on reception aesthetics, this study constructs a three-layer analytical framework of cultural discount (narrative, perception, and meaning) and puts forward human-machine collaborative strategies for content optimization, so as to facilitate AI micro-dramas to deliver Chinese stories and achieve effective cross-cultural communication.