参与式文化视角下邕剧青年传播困境与协同传承路径研究

Youth-Oriented Communication Challenges and Collaborative Transmission Paths of Yong Opera from the Perspective of Participatory Culture

摘要: 随着传统文化保护与传承工作的持续推进，地方非遗戏曲如何实现可持续传承逐渐受到社会关注。在文旅融合与数字媒介日益嵌入文化生活的背景下，本文以南宁邕剧为研究对象，引入参与式文化理论，运用文献研究法、案例分析法、公开资料观察法和实地观察法，对邕剧的青年受众触达、传播现状及传承困境进行分析。研究材料包括相关学术文献、公开演出资料及一份校园观演记录。现有证据表明，邕剧已经通过进校园展演拓展青年群体的线下接触场景，但多点展演能否转化为持续参与和稳定传播效果，仍需进一步验证。本文据此归纳大众知晓度偏低、青年持续参与机制不足、传播渠道协同度不高、内容解释不充分和反馈闭环尚未形成等问题，并重点讨论青年二次创作与非遗本真性之间的张力，提出内容分层、多平台协同、校园与社区普及、数字资源保护、协同创作和效果评估等路径，以期为邕剧的可持续传承和青年传播提供参考。

Abstract: With the ongoing efforts to protect and inherit traditional culture, the sustainable transmission of local intangible cultural heritage operas has gradually attracted social attention. Against the backdrop of cultural tourism integration and the increasing embedding of digital media into cultural life, this paper takes Nanning Yong Opera as its research object. It introduces participatory culture theory and employs literature review, case study, public data observation, and field observation methods to analyze the current state of Yong Opera’s reach and dissemination among young audiences, as well as its transmission challenges. Research materials include relevant academic literature, public performance materials, and a campus performance viewing record. Existing evidence suggests that Yong Opera has expanded its offline engagement with young people through performances in schools. However, whether these multi-location performances can translate into sustained participation and stable dissemination remains to be seen. This article summarizes issues such as low public awareness, insufficient mechanisms for sustained youth participation, inadequate coordination of dissemination channels, insufficient content explanation, and the lack of a feedback loop. It focuses on the tension between youth-led secondary creation and the authenticity of intangible cultural heritage, proposing pathways including content layering, multi-platform collaboration, school and community outreach, digital resource protection, collaborative creation, and effect evaluation, aiming to provide a reference for the sustainable inheritance and youth dissemination of Yong Opera.