传统服装企业大规模定制研究

Research on Mass Customization of Traditional Apparel Enterprises

摘要: 随着计算机技术和互联网的广泛应用，以及消费者个性化需求的扩大，服装企业开始从原有的批量生产线下销售的模式转变成了网上定制线下生产的模式，这种线上线下融合的电子商务模式减少了产业链中间环节，满足了消费者的个性需求，但也使得生产过程变得更加多变。解决个性需求和控制生产成本成为当下服装企业需积极应对的挑战。本文试图从传统服装企业转型的角度，提出开展规模化定制的解决方案，以期为传统服装企业整合现有产业链，对网上定制服务提供参考。

Abstract: With the wide application of computer technology and Internet, and the expansion of consumers’ individualized demand, clothing manufacture enterprises begin to change from the original mode of sales under mass production line to the mode of online customized production. This mode of online and offline integration of e-commerce reduces the intermediate links of the industrial chain and meets the individual needs of consumers, and also makes the production process become more and more complicated. More changeable, to solve individual needs and control production costs has become a challenge that garment enterprises need to actively respond to. This paper attempts to put forward solutions to carry out large-scale customization from the perspective of transformation of traditional garment enterprises, in order to provide reference for traditional garment enterprises to integrate the existing industry chain and connect online customization services.