起源、现状与挑战：区块链在广告行业中的应用

Origin, Present and Challenge: Application of Blockchain in the Advertising Industry

摘要: 继蒸汽机、电力、信息和互联网科技之后，区块链成为目前最有潜力触发革命浪潮的核心技术。区块链的出现能使广告业涅槃重生吗？在一定程度上，区块链能弥补了广告业的弊端：流量欺诈、广告逐渐失效、用户隐私，促使广告主、媒体、用户三方成为一个更加稳定的良好生态系统。同时，这项技术仍处于发展初期，区块链在广告行业的应用仍充满了挑战与未知。

Abstract: After the steam engine, electric power, information and internet technology, blockchain has become the core technology that has the most potential to trigger the revolution. Can blockchain rejuvenate the advertising industry? To a certain extent, the blockchain can make up for the drawbacks of the advertising industry: traffic fraud, decreasing effect, and user privacy problems, prompting advertisers, publishers, and users to become a more stable ecosystem. At the same time, this technology is still in its infancy, and the application of blockchain in the advertising industry is still full of challenges and unknowns.