互联网新型不正当竞争行为的法律规制

Legal Regulation of the New Type of Unfair Competition on the Internet

摘要: 新修订的《反不正当竞争法》增加了互联网专条在一定程度上缓解了反不正当竞争实践中互联网领域无法可依的困境，但由于互联网专条自身的不足列举条款存在瑕疵、兜底条款难以有效兜底导致实践上无法完全调整复杂多变互联网竞争。故从完善立法与建立新执法体制出发，对于互联网专条的条文表述和认定标准加入新的考量要素，使得不论是法条本身还是执法过程在认定互联网不正当竞争行为时会更趋向合理性。且完善立法与建立新执法体制能够统筹互联网经营者与用户消费者权益，体现反不正当竞争下的行政干预与干预适度原则，从而维护互联网市场秩序的稳定，促进其健康发展。

Abstract: The newly revised “Anti-Unfair Competition Law” adds Internet articles to alleviate to some extent the plight of the Internet in the practice of anti-unfair competition. However, due to the shortcomings of the Internet articles themselves, there are defects in the listing clauses and the difficulty in effectively carrying out the bottom clauses, it is impossible to completely adjust the complex and changeable interaction in network competition. Therefore, starting from the improvement of legislation and the establishment of a new law enforcement system, new considerations are added to the formulation and identification criteria of Internet articles, which will make it more reasonable to identify Internet unfair competition whether in the law itself or in the law enforcement process. And perfecting legislation and establishing new law enforcement system can coordinate the rights and interests of Internet operators and consumers, embody the principle of appropriate administrative intervention and intervention under anti-unfair competition, so as to maintain the stability of Internet market order and promote its healthy development.