康养旅游服务质量评价指标体系构建研究

Research on the Construction of Evaluation Index System of Health and Wellness Tourism Service Quality

摘要: 康养旅游服务质量评价是全域旅游背景下促进康养旅游健康发展的有效举措。文章结合学者对旅游服务质量以及康养舒适度等评价研究，依托《国家康养旅游示范基地》标准，聚焦康养旅游服务的核心特征与目标导向，构建了康养旅游服务质量评价指标体系，并运用德尔菲法和层次分析法对该指标体系作了指标筛选和权重的一致性检验。结果表明，康养旅游服务质量评价体系中：“公共服务”是重点关注内容；其次是“环境质量”与“管理服务”并重；再次是康养旅游所带来的“产品及服务质量”；最后是康养旅游所能联动与融合的相关“产业发展”。

Abstract: The evaluation of health and wellness tourism service quality is an effective measure to promote the healthy development of health and wellness tourism in the context of global tourism. This article combines scholars’ evaluation of tourism service quality and health wellness comfort, relies on the “National Recreational Tourism Demonstration Base” standard, focuses on the core characteristics and goal orientation of health and wellness tourism service, and builds the health and wellness tourism service quality evaluation index system. The Delphi method and the analytic hierarchy process are used to test the indicator system and the consistency of the weights. The results show that in the health and wellness tourism service quality evaluation system: “public service” is the focus of attention; secondly, “environmental quality” and “management services” are equal; again is the “product and service quality” brought by Health and wellness tourism; finally, the related “industry development” of health and wellness tourism can be linked and integrated.