辽宁新零售企业竞争力评价与提升对策
Competitiveness Evaluation and Promotion Strategies of New Retail Enterprises in Liao-ning Province
DOI: 10.12677/MM.2020.103042, PDF,    科研立项经费支持
作者: 张 雯, 陆沛萱*, 孙永青：大连理工大学商学院，辽宁 盘锦
关键词: 新零售企业；竞争力；网络层次分析法(ANP)；New Retail Enterprises； Competitiveness； Network Analytic Hierarchy Process (ANP)
摘要: 本文首先针对新零售企业的特点和研究现状，在利益相关者理论的基础上构建辽宁新零售企业竞争力评价指标体系；其次，运用ANP构建辽宁新零售企业竞争力评价模型，综合考虑各层指标的内在联系，得出竞争力影响因素的各层权重；最后，根据研究结果提出相应的对策，为提高辽宁新零售企业竞争力提出有效的方案。
Abstract: Firstly, according to the characteristics and research status of new retail enterprises, this paper constructs the competitiveness evaluation index system of Liaoning new retail enterprises on the basis of stakeholder theory; secondly, it uses ANP to build the competitiveness evaluation model of Liaoning new retail enterprises, comprehensively considers the internal relationship of each level of indicators, and obtains the weight of each level of competitiveness influencing factors; finally, according to the research results, it proposes that Put forward corresponding countermeasures to improve the competitiveness of new retail enterprises in Liaoning Province.
文章引用：张雯, 陆沛萱, 孙永青. 辽宁新零售企业竞争力评价与提升对策[J]. 现代管理, 2020, 10(3): 347-352. https://doi.org/10.12677/MM.2020.103042

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