基于自由浏览界面布局样式的视觉注意研究

Visual Attention Research Based on Free Browsing Interface Layout Style

摘要: 通过分析界面布局样式设计的合理性及评价结果的客观性，探究符合用户的视觉注意规律和偏好的界面布局设计样式为目的。以五个热门短视频类APP主界面为实验材料，使用SMI眼动仪获取被试在卡片式、分割式和通栏式这三种界面布局样式中的眼动数据，并构建基于熵权法与灰度关联法的数据指标评价模型。得到被试在通栏式界面布局样式中注意更集中，对此界面设计的评价最高。因此得出个体更偏好简洁直接的通栏式布局样式。

Abstract: In this paper, the interface layout design style which accords with the user’s visual attention law and preference was explored by analyzing the rationality of interface layout style design and the objectivity of evaluated results. Main interfaces of five popular short video classes APPs were taken as the experimental materials, eye movement data of the subjects from three interface layout styles, card type, split type and column type was obtained by the SMI eye movement instrument, and a data index evaluation model based on entropy weight method and gray correlation method has been built in the study. The subject paid more attention to the layout style of the column type interface, and evaluation of it is the highest. Therefore, it is concluded that individuals prefer to a column type which is simple and direct.