基于多元回归及因子分析的宁波酒店评分的实证分析

Empirical Analysis of Ningbo Hotel Ratings Based on Multiple Regression and Factor Analysis

摘要: 本文选取宁波市近一年在某酒店信息网站上排名前六百名酒店信息，通过多元回归统计分析，得出综合评分是由评论数、平均价格、质量等级、是否提供WiFi、环境评级、客房数之间共同形成的线性关系表示。最后通过因子分析，将不同等级的星级酒店按照酒店服务、酒店规模、酒店口碑三个方面进行分析，得出星级酒店只在酒店规模有明显的区分，经济型酒店在酒店服务和酒店口碑方面并不弱后于高星级品牌酒店。

Abstract: This paper selects the information of the top 600 hotels ranked on a hotel information website in Ningbo in recent one year. Through multiple regression statistical analysis, it is concluded that the comprehensive score is expressed by the linear relationship between the number of comments, average price, quality grade, whether WiFi is provided, environmental rating and the number of rooms. Finally, through factor analysis, the star hotels of different levels are analyzed according to three aspects: hotel service, hotel scale and hotel reputation. It is concluded that star hotels only have obvious distinction in hotel scale, and economy hotels are not inferior to high star brand hotels in hotel service and hotel reputation.