媒体监督、股权制衡与审计定价

Media Supervision, Equity Balance and Audit Pricing

摘要: 以我国2017~2021年沪深A股上市企业相关数据为样本，检验股权制衡对审计定价的影响以及媒体监督对其是否具有调节效应。研究表明：股权制衡程度越大的企业，越倾向于高质量的审计服务，其审计定价越高；媒体监督对审计定价显著正相关；媒体监督在股权制衡与审计定价关系的调节作用中存在替代效应，即媒体监督在一定程度上弱化了股权制衡对审计定价的正向作用。进一步研究发现：与市场化程度较低的企业相比，股权制衡与审计定价的替代效应在市场化程度较高的企业更为显著。

Abstract: Take the relevant data of Shanghai and Shenzhen A-share listed enterprises from 2017 to 2021 as samples to test the impact of equity checks and balances on audit pricing and whether media su-pervision has a regulatory effect on it. The research shows that: the greater the degree of equity checks and balances, the more inclined to high-quality audit services, the higher the audit price; media supervision has a significant positive correlation with audit pricing; media supervision has a substitution effect in the regulation of the relationship between equity checks and balances and au-dit pricing, that is, media supervision weakens the positive effect of equity checks and balances on audit pricing to a certain extent. Further study found that: compared with enterprises with low de-gree of marketization, the substitution effect of equity checks and balances and audit pricing is more significant in enterprises with high degree of marketization.