双积分政策下汽车企业生产决策模型研究

Research on Production Decision Model of Automobile Enterprises under Double Inte-gral Policy

摘要: 为应对双积分政策的实施，以一家既生产传统燃油汽车又生产新能源汽车的汽车企业为研究对象，考虑积分价格、积分比例、消费者对新能源汽车的质疑系数等多个因素，对车企的生产决策进行研究分析。研究结果表明合理地提高积分价格才能促进新能源汽车的发展；要想使双积分政策在市场中充分发挥作用，就应协调制定新能源积分比例与积分价格，二者缺一不可；完善新能源技术，消除消费者心中对新能源汽车的质疑是对于新能源汽车的发展是极为关键的。

Abstract: In order to deal with the implementation of the double integral policy, this paper takes an automobile enterprise that produces both traditional fuel vehicles and new energy vehicles as the research object and studies and analyzes the production decision-making of automobile enterprises by considering multiple factors such as integral price, integral proportion and consumers’ query coefficient of new energy vehicles. The results show that the development of new energy vehicles can be promoted only by reasonably increasing the integral price; In order to make the double integral policy play a full role in the market, we should coordinate the formulation of new energy integral proportion and integral price, both of which are indispensable; Improving new energy technology and eliminating the doubts of consumers about new energy vehicles are very key to the development of new energy vehicles.