破坏性创新理论视角下创业即兴行为研究

Research on Entrepreneurial Improvisation from the Perspective of Disruptive Innovation Theory

摘要: 商业环境中充斥着不确定性、动荡性与突发危机事件。创业即兴行为聚焦于如何在不确定性和不可预测的决策环境下迅速摆脱危机，成为新创企业续航的关键和学术界的研究热点。基于破坏性创新理论，从创业者个体和新创企业两个视角出发，探究当前学术界对于创业即兴的研究趋势与流派，试图为当前创业即兴实证研究提供参考，以期为未来创业即兴研究提供思路。

Abstract: The business environment is full of uncertainty, turbulence and sudden crisis events. Entrepreneurial impromptu behavior, which focuses on how to quickly get rid of the crisis in an uncertain and unpredictable decision-making environment, has become the key to the survival of startups and a research hotspot in academia. Based on the theory of disruptive innovation, this paper explores the current academic research trends and schools of entrepreneurial improvisation from the perspectives of entrepreneurs and start-ups, and tries to provide reference for the current empirical research of entrepreneurial improvisation, in order to provide ideas for future research of entrepreneurial improvisation.