新媒体时代影视艺术创作的机遇与挑战

Opportunities and Challenges of Film and Television Art Creation in the New Media Era

摘要: 在现今科技快速发展背景下，影视作品已经不限于在传统媒体平台的播出，它已经逐步向较大的新媒体平台转移。在新媒体技术迅猛发展的今天，它给影视作品创作带来了较大机遇，却对影视艺术发展构成挑战。因此，在当下时代背景下，要想保证影视行业稳定持续健康发展就必须积极加强对影视艺术创作及传播途径的创新研究和改革，从而实现两者的完美结合。为此，唯有进一步加强影视作品内容建设，探究影视艺术和新媒体艺术相融合的有效途径，才能不断促进影视媒体的飞速发展。

Abstract: Under the background of rapid development of science and technology, film and television works are no longer limited to broadcast on traditional media platforms but have been gradually transferred to larger new media platforms. With the rapid development of new media technology today, it brings great opportunities to the creation of film and television works, but poses challenges to the development of film and television art. Therefore, under the current background, in order to ensure the stable, sustainable and healthy development of the film and television industry, it is necessary to actively strengthen the innovative research and reform of film and television art creation and communication channels, so as to achieve the perfect combination of the two. Therefore, only by further strengthening the content construction of film and television works and exploring the effective way of the integration of film and television art and new media art, can we continuously promote the rapid development of film and television media.