视觉传达中色彩设计的通感转译研究

Research on Synesthetic Translation of Color Design in Visual Communication

摘要: 色彩是人类感知世界的手段，也是设计的重要构成因素，当下色彩设计正逐渐脱离纯感性设计的范畴，显现出科学化理性化的发展趋势。本文首先基于通感理论，验证视知觉中色彩知觉与视知觉中图形、文字，以及触觉、听觉、味觉、嗅觉存在通感关系，然后基于各感官知觉特性，探究色彩知觉与其他知觉之间的转译方法，最后得出色彩设计中的通感设计原则，形成基于通感理论的色彩设计策略。在当代感觉设计与体验经济越来越受到重视的时代背景下，以色彩作为媒介，研究色彩知觉与其他知觉的通感关系，让色彩设计的作用范畴从色彩扩展到其他感官，加强设计的整体感知，既是感官设计层面的整体设计探索，也为色彩设计提供更理性化的方法指导。

Abstract: Color is the means of human perception of the world, but also an important component of design. At present, color design is gradually breaking away from the range of pure perceptual design, showing the development trend of scientific rationalization. Based on the theory of synaesthesia, this paper first verifies the synaesthesia relationship between color perception in visual perception and graphics, text, touch, hearing, taste and smell in visual perception, and then explores the translation method between color perception and other perceptions based on the perceptual characteristics of each sense. Finally, the design principles of synaesthesia in color design are obtained, and color design strategies based on the theory of synaesthesia are formed. Under the background of contemporary sensory design and experience economy receiving more and more attention, using color as a medium to study the synsensory relationship between color perception and other perceptions, so as to expand the scope of color design from color to other senses and strengthen the overall perception of design, is not only the overall design exploration at the level of sensory design, but also provides more rational method guidance for color design.