家庭社会经济地位对消费决策风格的影响：自尊的中介作用
The Influence of Household Socioeconomic Status on Consumption Decision-Making Style: The Mediating Role of Self-Esteem
摘要: 为考察大学生家庭社会经济地位与消费决策风格之间的关系，以及自尊在二者之间的中介作用。采用家庭社会经济地位问卷、自尊问卷以及消费决策问卷，对349名大学生进行调查。结果：1) 大学生的性别、年级、家庭所在地和是否为独生子女对消费决策风格均存在差异，其中大四的学生在忠诚导向的差异显著高于其他年级；2) 家庭社会经济地位分别与自尊、消费决策风格呈显著正相关；自尊与消费决策风格也存在显著正相关；3) 自尊在家庭社会经济地位与消费决策风格之间起部分中介作用。结论：大学生的家庭社会经济地位能够正向预测消费决策风格，自尊在两者之间起中介作用。
Abstract: This study examines the relationship between family socioeconomic status and consumption decision-making style of college students, and the mediating role of self-esteem between the two. A total of 349 college students were surveyed using family socioeconomic status questionnaires, self-esteem questionnaires and consumption decision questionnaires. Results: 1) There were differences in the consumption decision-making style of college students in gender, grade, family location and whether they were only children, and the difference in loyalty orientation of senior students was significantly higher than that of other grades. 2) There was a significant positive correlation between family socioeconomic status and self-esteem and consumption decision-making style. There was also a significant positive correlation between self-esteem and consumption decision-making style. 3) Self-esteem partially mediates the relationship between family socioeconomic status and consumption decision-making style. Conclusion: The family socioeconomic status of college students can positively predict the consumption decision-making style, and self-esteem plays a mediating role between the two.
文章引用：孙小敏, 周永红 (2023). 家庭社会经济地位对消费决策风格的影响：自尊的中介作用. 心理学进展, 13(12), 5871-5879. https://doi.org/10.12677/AP.2023.1312746

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