具身隐喻视域下节气文化传承设计研究——以白露节气为例

Research on the Inheritance and Design of Solar Terms Culture from the Perspective of Embodied Metaphor—Taking the Bailu Solar Term as an Example

摘要: 二十四节气文化体现了中国人特有的宇宙观和自然观，彰显着人与自然和谐相处的生活态度和文化精神，但现有的二十四节气文化传承常出现在博物馆等离日常生活较远的场景中，无法实现文化的日常化，生活化。研究首先根据模因理论建立白露节气数据库，并对数据信息分类整理形成结构图，采用AHP层次分析法对白鹭节气因子进行了重要度计算并将权重最高的因子作为强势模因运用至后续文化设计中，其次，利用具身隐喻理论强调身体体验以及与物理世界的互动的特性，以玩具为载体，丰富节气文化传承设计，促进文化的日常化，大众化的传播，使非遗融入日常生活中。

Abstract: The 24 solar terms culture reflects the unique worldview and natural view of Chinese people, highlighting the attitude and cultural spirit of harmonious coexistence between humans and nature. However, the existing inheritance of the 24 solar terms culture often appears in scenes such as museums that are far from daily life, and cannot achieve the daily and daily transformation of culture. Firstly, based on the theory of memes, a database of the White Dew solar term was established, and the data information was classified and organized into a structural diagram. The importance of the White Dew solar term factors was calculated using the Analytic Hierarchy Process (AHP), and the factor with the highest weight was used as a strong meme in subsequent cultural design, secondly, utilizing the theory of embodied metaphor to emphasize the characteristics of physical experience and interaction with the physical world, using toys as a carrier to enrich the inheritance and design of solar term culture, promote the daily and popular dissemination of culture, and integrate intangible cultural heritage into daily life.