基于数学模型的网购与传统零售业绩效分析

Performance Analysis of Online Shopping and Traditional Retail Trade Based on Mathematical Model

摘要: 随着互联网与各行业的融合，网络购物已不再是新奇事物，网购模式也日益成熟。其对于传统零售业的影响不容小觑。许多传统零售企业绩效面临着巨大的考验。近年来有着不少的传统零售业成功转型的案例，这也是它们在面临网购冲击情况下不得不做出的战略决策。本文以永辉超市为例，研究其转型O2O模式前后的绩效态势。通过建立二级模糊综合评判模型与秩和比综合评价模型，并根据永辉超市2010年至2020年十一年的各项财务指标数据，分别对其转型前后的绩效进行综合评价分析。通过分析得出其在转型后，前期绩效有明显提升，后期发展乏力的结论；总体而言永辉超市在面对网络冲击做出O2O模式转型，初期对其企业绩效提升作用还是比较显著的，这对于其他受到网购冲击的传统零售业而言有一定的参考意义。

Abstract: With the integration of the internet and various industries, online shopping is no longer a novel-ty and the online shopping model is becoming more mature. Its impact on traditional retail is not to be underestimated. Many traditional retailers face huge tests of performance. In recent years there have been many successful cases of traditional retailing transformation, which is a strategic decision they have to make in the face of the impact of online shopping. This paper takes Yonghui Supermarket as an example to study its performance before and after the O2O model transition. By establishing the two-level fuzzy comprehensive evaluation model and the rank-sum ratio comprehensive evaluation model, the performance of Yonghui Supermarket before and after the transformation is comprehensively evaluated and analyzed according to the financial index data of Yonghui Supermarket from 2010 to 2020. Through the analysis, it is concluded that after the transformation, the performance in the early stage has improved significantly and the development in the later stage is weak. In general, Yonghui Supermarket has made O2O model transformation in the face of network impact, which has played a significant role in improving its enterprise performance at the initial stage, which has certain reference significance for other traditional retail industries impacted by online shopping.