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[50]
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附 录
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[51]
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1. 自我一致性量表
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[52]
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情境描述：
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[53]
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花点时间想一想该酒店的整体形象或特质，想一想通常在旅游时预订该酒店的人。想象一下你脑海中的这个游客，然后用一个或多个个人形容词来描述这个人，比如优雅、贫穷、时尚、阳刚、性感、年老、运动，或者你可以用来描述该酒店典型游客的任何个人形容词。然后对以下每一项陈述打分，范围从1 = 非常不同意到7 = 非常同意。
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[54]
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2. 消费情绪量表
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[55]
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回忆一下入住该酒店时印象深刻的一次消费经历，并对这次消费经历给你带来以下情绪的强烈程度进行评分，1 = 根本没有到7 = 非常强烈
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[56]
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3. 品牌依恋量表
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[57]
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4. 品牌忠诚度量表
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