基于年轻群体的寺庙旅游可持续发展研究

Research on Sustainable Development of Temple Tourism Based on Young People

摘要: 寺庙旅游在近年受到越来越多的年轻人青睐。这种现象也受到了政府部门的关注，但是通过文献搜索发现，目前针对年轻人寺庙旅游的研究并不多。本文通过大数据抓取技术，获得主流社交平台相关文本内容，借助质性分析软件Nvivo进行数据分析，研究发现寺庙旅游已成为当代年轻人最流行的解压方式，寺庙文创周边产品深受年轻人的热爱，但寺庙旅游在发展过程中也存在着生态环境被破坏、同类寺庙的恶性竞争、寺庙管理困难与运营不力等问题。通过积极响应国家有关文旅融合发展的方针、政策，提出寺庙旅游健康发展的措施，推动寺庙旅游与文化旅游、生态旅游融合发展，从而促进寺庙旅游可持续发展。

Abstract: Temple tourism has been increasingly favored by young people in recent years. This phenomenon has also received attention from government departments, but through literature searches, it has been found that there is currently not much research on temple tourism for young people. This article uses big data scraping technology to obtain relevant text content on mainstream social platforms, and uses qualitative analysis software Nvivo for data analysis. The study found that temple tourism has become the most popular way for contemporary young people to relieve stress, and temple cultural and creative peripheral products are deeply loved by young people. However, in the development process of temple tourism, there are also problems such as ecological environment destruction, vicious competition among similar temples, difficulties in temple management and poor operation. By actively responding to the national guidelines and policies on the integration of cultural and tourism development, measures for the healthy development of temple tourism are proposed to promote the integration of temple tourism with cultural tourism and ecological tourism, thereby promoting the sustainable development of temple tourism.