新媒体视角下侗族大歌跨文化传播探究

Intercultural Communication of Dong Songs from the Perspective of New Media

摘要: 作为中国南部少数民族音乐文化重要代表的侗族大歌,被誉为“世间最美天籁之音”。不同的时代传播途径不同，在当今全球化不断发展的背景下，如何充分利用新媒体，实现跨文化传播，避免侗族歌曲逐渐衰落的风险，是一个值得我们密切关注的问题。本文从新媒体传播的角度出发，探讨了侗族大歌的传播现状，发现侗族大歌的文化内核不明显、缺乏认同感、受众类型有限等问题。从传播途径和传播策略两个层面提出了建议：促进侗族大歌的传承和发展，为普及其他少数民族文化提供借鉴。

Abstract: As an important representative of the music culture of ethnic minorities in southern China, the Dong songs are known as “the most beautiful music in the world”. Different communication channels are used in different times. Under the background of globalization, how to make full use of new media to achieve cross-cultural communication and avoid the risk of the gradual decline of Dong songs is an issue that deserves our close attention. From the perspective of new media communication, this paper discusses the communication status of Dong songs, and finds that the cultural core of Dong songs is not obvious, lack of sense of identity, and limited types of audiences. The paper puts forward suggestions on communication channels and strategies to promote the inheritance and development of the Song of the Dong and to provide reference for the popularization of other ethnic minority cultures.