数字经济背景下农村电商发展现实困境及优化路径研究

Research on the Realistic Dilemma and Optimization Path of Rural E-Commerce Development under the Background of Digital Economy

摘要: 在数字经济背景下，农村电商作为连接城乡市场的重要桥梁，在乡村振兴中发挥着不可替代的作用。然而，目前农村电商在发展过程中还面临着基础设施建设滞后、人才短缺问题突出、农产品标准化程度低、市场竞争激烈等一系列现实困境。本文旨在分析这些困境，并提出相应的优化策略，以期促进农村电商的高质量发展。

Abstract: With the rapidity of information technology, the digital economy has become an important engine to drive the social economy at a rapid pace. In the context of digital economy, rural e-commerce, as an important bridge connecting urban and rural markets, plays an irreplaceable role in rural revitalization. However, at present, rural e-commerce is still facing a series of realities in the process, such as lagging infrastructure construction, outstanding talent shortage, low degree of agricultural products, and fierce market competition. This paper aims to analyze these dilemmas and propose corresponding optimization strategies in order to promote the high-quality development of rural e-commerce.