农村电商服务乡村全面振兴的作用机理与路径选择Mechanism and Path Selection of Rural E-Commerce in Serving the Comprehensive Revitalization of Rural Areas
唐子惠
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152165 被引量
基于电商评论的用户需求挖掘研究：以助听器为例Research on User Demand Mining Based on E-Commerce Reviews: Taking Hearing Aids as an Example
李欣雨,罗鄂湘,贾泽如
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152164 被引量
新能源赋能电商绿色转型：降本增效与环境友好的协同路径New Energy Drives E-Commerce Green Transformation: A Synergistic Approach to Cost Savings, Efficiency Gains, and Environmental Friendliness
李 鑫
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152163 被引量
盲盒营销中消费者权益保护法律研究Legal Research on Consumer Rights Protection in Blind Box Marketing
张雅云
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152162 被引量
平台型电商企业流量成本激增背景下的财务风险识别与防控研究Research on Financial Risk Identification and Prevention and Control under the Background of Traffic Cost Surge of Platform E-Commerce Enterprises
徐 睿
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152161 被引量
电商直播对消费者购买意愿及行为的影响——以京东双11直播间比价为例The Impact of E-Commerce Live Streaming on Consumer Purchase Intention and Behavior—A Case Study of Price Comparison in JD.com’s Double 11 Live Streaming Rooms
李梦辛
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152160 被引量
社区团购：数字化浪潮下的零售新变革Community Group Buying: A New Retail Transformation Driven by the Digital Wave
刘 兰
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152159 被引量
生成式设计在电商动态视觉传播中的机制与方法研究Research on the Mechanism and Methods of Generative Design in E-Commerce Dynamic Visual Communication
慎哲楷,刘 洁
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152158 被引量
迈向高质量发展：数字化转型驱动企业财务绩效提升的路径研究Towards High-Quality Development: Research on the Path of Digital Transformation Driving Corporate Financial Performance
黄凯笛
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152157 被引量
感知风险理论视域下电商评论的风险缓冲机制与网络营销策略优化研究Research on the Risk-Buffering Mechanism of E-Commerce Reviews and Optimization of Online Marketing Strategies from the Perspective of Perceived Risk Theory
周歆禹
电子商务评论 Vol.15 No.2, 2026-02-10, PDF, DOI:10.12677/ecl.2026.152156 被引量