标题:
中小企业营销人员忠诚度问题探析The Analysis of the Marketing Staff’s Loyalty Problems in Small- and Medium-Sized Enterprises
作者:
朱亚婷, 陈守则
关键字:
中小企业, 营销人员, 流失率, 忠诚度Small- and Medium-Sized Enterprises, Marketing Personnel, Loss Rate, Loyalty
期刊名称:
《E-Commerce Letters》, Vol.4 No.2, 2015-07-14
摘要:
目前，中小企业面临很严重的营销人员频繁跳槽的问题，严重影响了中小企业的健康发展，提高营销人员忠诚度是摆在中小企业面前的一个亟待解决的问题。本文通过问卷调查了解中小企业营销人员流动现状，旨在分析寻找影响中小企业营销人员忠诚度的关键因素，提出改进策略，为更多的中小企业搞好营销人员忠诚度的管理提供借鉴。At present, the small- and medium-sized enterprises are all facing a very serious problem of fre-quent job hopping of marketing personnel, which impacts on the healthy development of small- and medium-sized enterprises seriously. Therefore, improving the small- and medium-sized enterprise marketing personnel loyalty is an urgent issue placed in front of the small- and medium- sized enterprise. In this article, our group makes the questionnaire survey to understand current situation of the small- and medium-sized enterprise marketing personnel, in order to analyze and find out the key factors affecting the small- and medium-sized enterprise marketing personnel loyalty. Then we could propose improvement strategies and provide reference for small- and me-dium-sized enterprises to do a good job in marketing staff loyalty management.