标题:
浅论用商业模式来营销On Marketing with the Business Model
作者:
詹志方, 王辉
关键字:
商业模式, 营销Business Model; Marketing
期刊名称:
《Modern Marketing》, Vol.1 No.2, 2011-08-23
摘要:
用商业模式来营销，是一种更高层次的营销。通过案例以及相关分析，论述了用商业模式营销的有关理论，并给出了企业如何构建商业模式的底层思维。最后，总结了桶装水企业如何从商业模式层次进行水营销的案例，以此作为示范，希望有关企业从中得到如何用商业模式来营销的启发。
With the business model for marketing Is a higher level of marketing. Used case and correlation analysis, we discuss the theory of marketing with the business model, and give an underlying thinking for the company how to build a business model. Finally, we summarize a case about the bottled water companies how to conduct marketing, as a model based on it and hope that some enterprise obtain inspiration to how to marketing with the business model.