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工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

C2M模式供应链最优定价与渠道选择策略研究——以果蔬类农产品为例
Research on Optimal Pricing and Channel Selection Strategies of Supply Chain in C2M Model—Taking Fruit and Vegetable Agricultural Products as an Example

王敏捷, 徐 樨, 黄 瀛, 郦林涛, 刘心怡    科研立项经费支持

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142004, May 10 2024

增购还是换购？—汽车用户、需求解析
Buying One More Car or Changing a New Car? —Analysis of Car Buyers and Their Demands

姜书琴, 李亚芳, 张文静   

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71004, February 23 2017

在线评论的格式多样性和社会性对消费者购买意向的影响
The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions

王贝贝, 陈梅梅   

现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024

营销传播中的第一人效果理论研究与管理实践展望
The Research Review and Future Practical Management on the First Person Effect in the Marketing Communicating Field

戚海峰, 吴少华, 费鸿萍, 郑玉香, 姜 一    国家科技经费支持

现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63004, August 5 2016

数字营销策略对消费者购买意愿的影响研究
A Study on the Impact of Digital Marketing Strategies on Consumer Purchasing Intention

Mehmud Md Shahed   

世界经济探索Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/wer.2024.133031, September 3 2024