探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
陈嘉敏, 蔡伟宁 下载量: 2,893 浏览量: 7,459
现代市场营销 Vol.6 No.3, August 11 2016, PDF, , XML DOI:10.12677/MOM.2016.63005 被引量