购物中心消费者停留时间对交叉购买行为的影响:一个理论框架
The Impact of Customer Shopping Duration on Cross-Shopping Behavior in Shopping Mall: A Theoretical Model
DOI: 10.12677/MOM.2016.64008, PDF, HTML, XML, 下载: 2,446  浏览: 5,207 
作者: 沈凯丽 :同济大学经济与管理学院,上海
关键词: 停留时间感知价值交叉购买行为 Shopping Duration Customer Perceived Value Cross-Shopping Behavior
摘要: 消费者在购物中心的停留时间对其购买行为有着重要影响,在国外关于购物中心的研究中已经有一些初步的结论。本文在总结国内外文献研究的基础上,以中国购物中心的发展为研究背景,构建购物中心消费者停留时间与其交叉购买行为的研究模型。以期为下一步研究提供研究基础。
Abstract: There have been some Initial conclusions abroad about the impact of customer shopping duration on their cross-shopping behavior in the shopping mall. This paper aims to create the research model of customer shopping duration on cross-shopping behavior and tries to contribute to the future research based on the past research results at home and abroad in the background of cur-rent situation of China’s shopping mall.
文章引用:沈凯丽. 购物中心消费者停留时间对交叉购买行为的影响:一个理论框架[J]. 现代市场营销, 2016, 6(4): 69-75. http://dx.doi.org/10.12677/MOM.2016.64008

参考文献

[1] 彭丽芳, 高嵩, 张丽淑, 王新胜, 吕惠中. 购物中心理论研究文献综述[J]. 商场现代化, 2008(26): 26-27.
[2] d’Astous, A. (2000) Irritating Aspects of the Shopping Environment. Journal of Business Research, 49, 149-156.
http://dx.doi.org/10.1016/S0148-2963(99)00002-8
[3] Caldwell, C. and Hibbert, S.A. (2002) The Influence of Music Tempo and Musical Preference on Restaurant Patrons’ Behavior. Psychology and Marketing, 19, 895-917.
http://dx.doi.org/10.1002/mar.10043
[4] Bhat, C.R. (1996) A Generalized Multiple Durations Proportional Hazard Model with an Application to Activity Behavior during the Evening Work-To-Home Commute. Transportation Research Part B: Methodological, 30, 465-480.
http://dx.doi.org/10.1016/0191-2615(96)00007-0
[5] Bhat, C.R. and Koppelman, F.S. (1999) A Retrospective and Prospective Survey of Time-Use Research. Transportation, 26, 119-139.
http://dx.doi.org/10.1023/A:1005196331393
[6] Cai, Y. and Shannon, R. (2012) Personal Values and Mall Shopping Behavior: The Mediating Role of Attitude and Intention among Chinese and Thai Consumers. Australasian Marketing Journal, 20, 37-47.
http://dx.doi.org/10.1023/A:1005196331393
[7] Zhu, W. (2011) Pedestrians’ Decision of Shopping Duration with the Influence of Walking Direction Choice. Journal of Urban Planning & Development, 137, 305-310.
http://dx.doi.org/10.1061/(ASCE)UP.1943-5444.0000071
[8] Ooi, J.T.L. and Sim, L.-L. (2006) The Magnetism of Suburban Shopping Centers: Do Size and Cineplex Matter? Journal of Property Investment & Finance, 25, 111-135.
http://dx.doi.org/10.1108/14635780710733816
[9] Hamed, M.M. and Easa, S.M. (1998) Integrated Modeling of Urban Shop-ping Activities. Journal of Urban Planning and Development, 124, 115-131.
http://dx.doi.org/10.1061/(ASCE)0733-9488(1998)124:3(115)
[10] Schwanen, T. (2004) The Determinants of Shopping Dura-tion on Workdays in the Netherlands. Journal of Transport Geography, 12, 35-48.
http://dx.doi.org/10.1016/S0966-6923(03)00023-1
[11] Timmerans, H., Arentze, T. and Joh, C. (2002) Analyzing Space-Time Behaviour: New Approaches to Old Problems. Progress in Human Geography, 26, 175-190.
http://dx.doi.org/10.1191/0309132502ph363ra
[12] Mangleburg, T.F., Doney, P.M. and Bristol, T. (2004) Shopping with Friends and Teens’ Susceptibility to Peer Influence. Journal of Retailing, 80, 101-116.
http://dx.doi.org/10.1016/j.jretai.2004.04.005
[13] Wakefield, K.L. and Baker, J. (1998) Excitement at the Mall: Determinants and Effects on Shopping Response. Journal of Retailing, 74, 515-539.
http://dx.doi.org/10.1016/S0022-4359(99)80106-7
[14] Soars, B. (2009) Driving Sales through Shoppers’ Sense of Sound, Sight, Smell and Touch. International Journal of Retail-Distribution Management, 37, 286-298.
http://dx.doi.org/10.1108/09590550910941535
[15] Zeithaml, V.A. (1988) Consumer Perceptions of Price, Quality, and Value 1988, A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52, 2-22.
http://dx.doi.org/10.2307/1251446
[16] Babin, B.J., Darden, W.R. and Griffin, M. (1994) Work and Or Fun: Measuring Hedonic and Utilitarian Shopping. Journal of Consumer Research, 20, 644-656.
http://dx.doi.org/10.1086/209376
[17] Sheth, J.N., Newman, B.I. and Gross, B.I. (1991) Consumption Values and Market Choice. South Western Publishing, Nashville.
[18] Sweeney, J.C. and Soutar, G.N. (2001) Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77, 203-220.
http://dx.doi.org/10.1016/S0022-4359(01)00041-0
[19] Bettman, J., Luce, M. and Payne, J. (1998) Constructive Consumer Choice Processes. Journal of Consumer Research 25, 187-217.
http://dx.doi.org/10.1086/209535
[20] Parry, S., Rowley, J., Jones, R. and Kupiec-Teahan, B. (2012) Customer-Perceived Value in Business-to-Business Relationships: A Study of Software Customers. Journal of Marketing Management, 28, 887-911.
http://dx.doi.org/10.1080/0267257X.2012.698637
[21] Petrick, J.F. and Backman, S.J. (2002) An Examination of the Construct of Perceived Value for the Prediction of Golf travelers’ Intentions to Revisit. Journal of Travel Research, 41, 38-45.
[22] Anderson, R.E. and Srini, S.S. (2003) E-Satisfaction and E-Loyalty: A Contingency Framework. Psyehology & Marketing, 20, 123-138.
http://dx.doi.org/10.1002/mar.10063
[23] Chen, Z. and Dubinsky, A.J. (2003) A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation. Psychology and Marketing, 20, 323-347.
http://dx.doi.org/10.1002/mar.10076
[24] Cort, S.G. and Domınguez, L.V. (1997) Cross-Shopping and Retail Growth. Journal of Marketing Research, 14, 187- 192.
http://dx.doi.org/10.2307/3150468
[25] Hansen, T. (2003) Intertype Competition: Speciality Food Stores Competing with Supermarkets. Journal of Retailing and Consumer Services, 10, 35-49.
http://dx.doi.org/10.1016/S0969-6989(01)00038-8
[26] 吕妍. 购物中心商店形象对顾客交叉购买意愿的影响研究[D]: [硕士学位论文]. 南京: 南京财经大学, 2012.
[27] Jayasankaraprasad, C. (2014) Consumers’ Cross-Format Shopping Behavior in an Emerging Retail Market: Multiple Discriminant Analysis. Journal of International Consumer Marketing, 26, 29-57.
http://dx.doi.org/10.1080/08961530.2014.848081
[28] Sweeney, J.C. and Wyber, F. (2002) The Role of Congnitions and Emo-tions in the Music-Approach-Avoidance Behavior Relationship. Journal of Services Marketing, 16, 51-69.
http://dx.doi.org/10.1108/08876040210419415
[29] Desai, K. and Talukdar, D. (2003) Relationship between Category Price Perceptions, Shoppers’ Basket Size, and Overall Store Price Image: An Analysis of Grocery Market. Psychology and Marketing, 20, 903-933.
http://dx.doi.org/10.1002/mar.10102
[30] Reutterer, T. and Teller, C. (2009) Store Format Choice and Shopping Trip Types. International Journal of Retail and Distribution Management, 37, 695-710.
http://dx.doi.org/10.1108/09590550910966196
[31] Whan Parkeaswar, C., Iyerdaniel, S. and Smith, C. (1989) The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping. Journal of Consumer Research, 15, 422-433.
http://dx.doi.org/10.1086/209182
[32] DamirAnica, I., Radasa, S. and Millerb, J.C. (2009) Antecedents of Consumers’ Time Perceptions in a Hypermarket Retailer. The Service Industries Journal, 31, 809-828.
[33] Isenberg, D.J. (1981) Some Effects of Time-Pressure on Vertical Structure and Decision Making in Small Groups. Organizational Behavior and Human Performance, 27, 119-134.
http://dx.doi.org/10.1016/0030-5073(81)90042-8
[34] Revelle, W., Amaral, P. and Turriff, S. (1976) Introversion/Extroversion, Time Stress, and Caffeine: Effect on Verbal Performances. Science, 192, 149-150.
http://dx.doi.org/10.1126/science.1257762
[35] Matanovich, T. (1999) Marketing Management. The University of Chicago Booth School of Business, Chicago.
[36] 陈家瑶, 刘克, 宋亦平. 参照群体对消费者感知价值和购买意愿的影响[J]. 上海管理科学, 2010, 28(3): 25-30.