This book is a high-quality and latest masterpiece in the field of modern enterprise strategic management. Based on a large number of theoretical and empirical research, the author innovatively puts forward and fully constructs a new management concept of the new model of modern enterprise customer capital value management strategy (CVM) in the new Digital Economy Era, and conducts a comprehensive and systematic discussion. 

The overall content of this book consists of 7 chapters, which are divided into three levels: the first level includes the introduction of the first chapter and the second chap-ter, which is the environmental background, driving factors, ideological traceability and theoretical cornerstone of enterprise customer capital management; The second level is from chapters 3 to 6 from general description to sub-description, with “value” and “relationship” as the basic clues that echo each other, and is a new model of capital value management strategy (CVM) for modern enterprise customers The construction of the theoretical framework focuses on the basic concept and strategic connotation of the new model of modern enterprise customer capital value management strategy, the two pillars of customer value and customer relationship value, and the key factors af-fecting its value realization, and the quality of customer relationship, and innovatively constructs an analytical framework for a new model of modern enterprise customer capital value management strategy. The last level, Chapter 7, is the application research and implementation strategy suggestions of the new model of enterprise customer capital value management strategy in modern enterprise management practice.