Research on Innovation Strategies of High-Quality Development of the Marine Cruise Industry Empowered by the Digital Economy in the AI Era

On this basis, the book systematically explains five key mechanisms through which the digital economy empowers the high-quality development of the cruise industry: the value co creation mechanism that reshapes the interactive relationship between passengers and enter prises, the efficiency improvement mechanism that optimizes resource allocation, the inno vation-driven mechanism that fosters new formats, the risk prevention and control mechanism that enhances safety guarantees, and the green and sustainable development mechanism that promotes low-carbon transformation. Furthermore, it proposes a phased implementation path of “laying a solid foundation in the short term, deepening application in the medium term, and building an ecosystem in the long term”, as well as special innovative paths including digital ization of marketing and services, intellectualization of ships and ports, and digitalization of industrial chain collaboration. It also constructs a four-in-one support system consisting of policy support, talent training, digital infrastructure, and financial guarantees, along with in stitutional safeguards such as data security and intellectual property protection. 

The research results of this book not only enrich the theoretical system in the field of inte gration between the digital economy and the cruise industry, improve the practical adaptabil ity of the industrial empowerment theory, but also provide scientific and operable practical guidance for China’s cruise industry to break through development bottlenecks and enhance international competitiveness, offering strategic reference for industrial digital-real integra tion under the background of maritime power building.

样章
书籍预览文件: Abstract
内容:
  • Abstract
  • Foreword
  • Author’s Preface
  • Chapter 1. Introduction
  • Chapter 2. Definition of Related Core Concepts, Theoretical Basis and Literature Review
  • Chapter 3. Comparison and Case Analysis of Digital Empowerment of Global Cruise Industry
  • Chapter 4. Analysis of the Bottleneck and Pain Point of Digital Empowerment in China’s Cruise Industry
  • Chapter 5. Theoretical Framework and Index System of Digital Economy Enabling Cruise Industry to Develop with High Quality
  • Chapter 6. The Mechanism of Digital Economy Empowering the High-Quality Development of China Cruise Industry
  • Chapter 7. Innovative Path of Digital Economy Empowering the High-Quality Development of China Cruise Industry
  • Chapter 8. Digital Economy Empowers High-Quality Development of Cruise Industry
  • Chapter 9. Research Conclusion and Prospect
  • Acknowledgments
  • Funded Project Information
  • References
读者人群: Students, academics, teachers,and other people attending or interested in Innovation Strategies of High-Quality Development of the Marine Cruise Industry Empowered by the Digital Economy in the AI Era.
2 Abstract
作者: Yuxiang Zheng
摘要 | (20KB)
5 Foreword
作者: Yuxiang Zheng
摘要 | (27KB)
7 Author’s Preface
作者: Yuxiang Zheng
摘要 | (21KB)
30 Chapter 1. Introduction
作者: Yuxiang Zheng
摘要 | (200KB)
54 Chapter 2. Definition of Related Core Concepts, Theoretical Basis and Literature Review
作者: Yuxiang Zheng
摘要 | (168KB)
74 Chapter 3. Comparison and Case Analysis of Digital Empowerment of Global Cruise Industry
作者: Yuxiang Zheng
摘要 | (147KB)
95 Chapter 4. Analysis of the Bottleneck and Pain Point of Digital Empowerment in China’s Cruise Industry
作者: Yuxiang Zheng
摘要 | (153KB)
123 Chapter 5. Theoretical Framework and Index System of Digital Economy Enabling Cruise Industry to Develop with High Quality
作者: Yuxiang Zheng
摘要 | (246KB)
141 Chapter 6. The Mechanism of Digital Economy Empowering the High-Quality Development of China Cruise Industry
作者: Yuxiang Zheng
摘要 | (158KB)
165 Chapter 7. Innovative Path of Digital Economy Empowering the High-Quality Development of China Cruise Industry
作者: Yuxiang Zheng
摘要 | (164KB)
190 Chapter 8. Digital Economy Empowers High-Quality Development of Cruise Industry
作者: Yuxiang Zheng
摘要 | (168KB)
205 Chapter 9. Research Conclusion and Prospect
作者: Yuxiang Zheng
摘要 | (120KB)
208 Acknowledgments
作者: Yuxiang Zheng
摘要 | (26KB)
209 Funded Project Information
作者: Yuxiang Zheng
摘要 | (14KB)
221 References
作者: Yuxiang Zheng
摘要 | (103KB)

Yuxiang Zheng 

The author of this book, Dr. Yuxiang Zheng, is a university professor and doctoral supervisor, an outstanding academic leader in the discipline of management economics, and has presided over projects such as the National Social Science Foundation of China, the National Natural Science Foundation of China, the Outstanding Study Abroad Return Fund of the Ministry of Education, and the China Postdoctoral Fund Project. She has studied at Ghent University in Belgium and the University of Rochester in the United States States, and studied at Tsinghua University, Nankai University, and Shanghai Jiao Tong University University. Dr. Zheng is currently a professor in the Department of Business and Cruise Management of the School of Economics and Management, Shanghai Maritime University, China, the chairman of the Graduate Subcommittee of the first-level discipline of business administration, and the head of the Institute of Marine Tourism, the Research Center for Digital Intelligence Innovation and Marine Tourism Service Management of Port and Navigation.

书籍信息
出版日期:2026-04-13
ISBN: 979-8-89507-699-6
(简装书) 价格¥171.00元
ISBN: 979-8-89507-698-9
(电子书) 价格¥68.00元
出书/购书请联系: book@hanspub.org