基本情况

王永贵，对外经济贸易大学国际商学院副院长、教授、博士生导师、学科带头人，服务营销与管理国际研究中心主任，美国西北大学凯洛格商学院富布赖特访问学者。

研究领域
服务营销与客户关系管理、顾客价值与顾客创新、虚拟社区与价值共创

论文发表

1. 王永贵等，Customer Interactions in Virtual Brand Communities: Evidence from China, Journal of Global Information Technology Management, 15(1), 2012(SSC)
2. Hejia and王永贵，et al., Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies, Psychology and Marketing, Vol. 29(4): 209–225(SSCI)
3. 王永贵，Hui Feng, Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences, Management Decision, Vol. 50, No.1, 2012(SSCI)
4. 王永贵，New Product Blueprinting, Industrial Marketing Management, 40(7): 1214-1216, 2011(SSCI)
5. Jia He, 王永贵，When Does Halo Prevail against Animosity? Country-of-Origin Effects Contingent on Regulatory Focus, Advances in Consumer Research, Vol.37, 2010
6. Jia He, 王永贵，et al., Customization Mode, Decision Outcome, and Task Enjoyment: The Role of Regulatory Focus, Advances in Consumer Research, Vol.37, 2010
7. 王永贵，安圣慧，罗鹏，A comparative Study on the Location Choice of Overseas R&D Investment of TNCs: an empirical study of U.S. and Japan based on panel data, Advances in International Marketing, Volume 21, 253-282, 2011