基本情况

高登第，台湾清华大学MBA 在职专班消费心理领域教授，现任“中央部会”(台湾)暨各县市政府计划案外审委员，“科技部”(台湾)研究案审查委员，台湾营销研究学会理事，Journal of Economic Science Research等多本经营管理期刊编委。


研究领域

管理学、营销管理、品牌管理、消费者心理、行为财务

 

论文发表

  1. Kao, Danny Tengtiand Wu, Pei-Hsun (2020). The Impact of Affective Orientation on Bank Preference as Moderated by Cognitive Load and Brand Story Style. International Journal of Bank Marketing, (SSCI) (accepted and forthcoming).
  2. Kao, Danny Tengti (2019). The Impact of Envy on Brand Preference: Brand Storytelling and Psychological Distance as Moderators. Journal of Product and Brand Management, (SSCI) (accepted and forthcoming).
  3. 张蕾、高登第、薛雨楠、曹渊 (2018)。“灰姑娘”效应对品牌态度形成的影响机制分析。科学决策，10月号，第54-71页 (corresponding author) (CSSCI)。
  4. 高登第、刘邦良 (2018)。外来语广告态度在营销策略之应用。商略学报，10(3)，第203-216页。
  5. Kao, Danny Tengti., Zhang, Lei., Yu, Annie Pei-I., and Wu, Pei-Hsun (2017). Do ad metaphors enhance or dilute the consumers’ brand preferences? Exploring the moderating role of goal orientation. Journal of Consumer Behaviour, 16(5), 474-482 (SSCI).
  6. Kao, Danny Tengti., Wu, Pei-Hsun., and Yu, Annie Pei-I (2017). The impact of construal level on brand preferences: Ad metaphors and brand biography as moderator. Asia Pacific Management Review, 22(1), 52-59 (TSSCI).
  7. Kao, Danny Tengti (2016). The moderating roles of ad claim type and rhetorical style in the ads of competitor brands for diluting the consumers’ brand commitment to the existing brands. Asia Pacific Management Review, 21(1), 9-17 (TSSCI).
  8. Kao, Danny Tengti (2015). Is Cinderella resurging? The impact of consumers’ underdog disposition on brand preferences: Underdog brand biography and brand status as moderators. Journal of Consumer Behaviour, 14 (5), 307-316 (SSCI).
  9. 张蕾、高登第、冯梦璐 (2014)，“投资者对银行金融产品的选择行为研究”，金融论坛，11月号，第53-60页(CSSCI)。
  10. Kao, Danny Tengti., Chuang, Shih-Chieh., Wang, Sui-Min., and Zhang, Lei (2013). Message framing in social networking sites. Cyberpsychology, Behavior and Social Networking, 16 (10), 753-760 (SSCI).
  11. 庄世杰、高登第、郑尹惠、陈淑惠 (2013). The effect of regulatory focus on conformity behavior. 台大管理论丛，24 (1), 207-232 (TSSCI).
  12. Kao, Danny Tengti (2013). The impacts of goal orientation, terminology effect and source credibility on communication effectiveness. Journal of Applied Social Psychology, 43, 2007-2016 (SSCI).
  13. Kao, Danny Tengti (2013). The impacts of consumers’ need for uniqueness (CNFU) and brand personality on brand switching intentions. Journal of Business Theory and Practice, 1(1), 83-93.
  14. Kao, Danny Tengti (2013). Framing in healthcare advertising: The moderating effects of regulatory focus and product category on advertising attitudes. Journal of Business Theory and Practice, 1(1), 94-108.
  15. Chuang, Shih-Chieh., Kao, Danny Tengti., Cheng, Yin-Hui, and Chou, Tsu-An (2012). The effect of incomplete information on the compromise effect. Judgment and Decision Making, 7(2), 196-206 (SSCI) (corresponding author).
  16. Kao, Danny Tengti (2012). Exploring the effect of regulatory focus on ad attitudes: The moderating roles of message sidedness and argument quality. International Journal of Psychology, 47(2), 142-153 (SSCI).
  17. Kao, Danny Tengti (2011). Message sidedness in advertising: The moderating roles of need for cognition (NFC) and time pressure in persuasion. Scandinavian Journal of Psychology, 52(4), 329-340 (SSCI) .
  18. Wu, Pei-Hsun., and Kao, Danny Tengti (2011). Goal orientation and variety seeking behavior: The role of decision task. Journal of Economic Psychology, 32(1), 65-72 (SSCI).
  19. Kao, Danny Tengti (2009). The impact of transaction trust on consumers’ intentions to adopt m-commerce: A cross-cultural investigation. CyberPsychology& Behavior, 12(2), April, 225-229 (SSCI).
  20. 张蕾、高登第 (2008)，“广告结论的明暗示程度对态度形成的影响”，当代经济科学(中国大陆)，第30卷，第4期，第57-61页(CSSCI)。