旅游产品的优化开发研究—以普者黑景区为例

Study on the Optimal Development of Tourism Products—Taking the Puzhehei for Example

摘要: 旅游产品的优化开发已成为旅游业发展的新生产力，结合景区的自然地理环境、自然资源基础和社会人文条件，发掘少数民族文化，突破传统旅游资源依赖型开发。文章以普者黑景区为例，在对旅游产品开发现状分析的基础上，提出优化开发的新设想，以期为旅游产品的优化开发提供一种新视角。

Abstract: The development of tourism products has become a new tourism development productivity com-bining with scenic natural geographical environment, natural resources, humane condition and excavation minority culture, breaking the traditional tourism resource-dependent development. This paper takes the Puzhehei for example, proposes new ideas based on the development of tourism products and puts forward a new perspective.