水果电商经营模式优化方案的研究

Study on the Optimization Scheme of Fruit E-Commerce Business Model

摘要: 水果是我们营养摄入的重要来源，是大学生生活的必需品。随着互联网技术的发展，电商行业成为一种新兴行业，水果电商也随之兴起。基于此，本文以天津大学城新兴水果电商“果知道”为例，通过描述发展现状及问题分析，提出优化方案。

Abstract: Fruit is an important source of nutrition for us and a necessity for college students. With the de-velopment of Internet technology, the e-commerce industry has become a new industry, and the e-commerce of fruit has also emerged. Based on this, this paper takes “GZD”, an emerging e-commerce fruit business in Tianjin university town, as an example, and puts forward an optimized plan by describing the development status and problem analysis.