解读“青蛙”

Analysis on Frog Design

摘要: 通过介绍了对青蛙设计进行解读的必要性，进而简要概括了青蛙设计的发展历程；而后结合典型案例深入分析了青蛙设计公司的设计理念；继而阐明了其设计宗旨；最后指出对青蛙设计正确解读并实现其中国化，有助于指明我国设计发展方向，加快我国设计产业优化升级和推动我国由“中国制造”向“中国创造”转型。 By introducing the necessity of studying on Frog Design, it briefly summarized the development progress of Frog Design. Then it analyzed its design concepts combining with the typical cases and discussed its design objectives. Finally, it pointed out that understanding Frog Design correctly and realizing siniciza- tion would contribute to demonstrating the development direction of China’s design and accelerating to the optimization of China’s design industry to make our country create a powerful transformation from the manu- facturing power to the creative power.