摘要:
在供应链实际管理过程中，“牛鞭效应”是普遍存在的现象。本文通过构建简单的数学模型，运用移动平均预测法评估牛鞭效应值，并定量分析得出信息共享能够减小牛鞭效应。最后，为提高信息共享的可操作性，本文对其内容进行了筛选，并对其共享方式进行了初步探讨。
In the process of practical supply chain
management, “bullwhip effect” is a common phenomenon. This article quantifies
the actual value of bullwhip effect by constructing a simple mathematical model
with the moving average forecasting method, and proves that information sharing
can reduce the bullwhip effect. In order to improve the operability of
information sharing, this article has filtered the information sharing content
and discussed the information sharing way preliminarily.