北京市公共自行车租赁系统满意度研究——基于北京市朝阳区数据

The Satisfaction Research of Beijing Public Bike Rental System——Based on the Data of Beijing, Chaoyang

摘要: 利用自行车在短途交通方面的优势，将公共自行车纳入公共交通体系，作为城市公共交通(轨道交通、公交)的延续，形成“公共自行车 ＋ 公共交通 ＋ 公共自行车”的出行模式，解决居民公交出行(尤其是轨道交通出行)接驳问题，加大城市公共交通吸引力，扩大公共交通服务范围，倡导绿色出行方式。公共自行车租赁系统极大地方便了人们的出行，解决了市民出行的“最后一公里”问题。但是，在自行车租赁系统运行初期，由于经验的缺乏，在租赁点的设置和自行车的调度以及整个系统的进一步完善还需作出不断的努力。根据问卷数据可知，北京市公共自行车服务总体满意度为58%，可见市民对公共自行车服务满意度一般，系统服务质量仍需进一步提高。通过对满意度调查结果的因子分析，可知我们需着重改善的是：重要但绩效表现欠佳的要素，即车况质量、租车可得性、服务网点布局与数量。

Abstract: Taking the advantage of bicycles in short-distance transport and putting public bicycles into public traffic system will become an important city public means of transport, which will form a travel mode as “public bicycle + public transport + public bicycle”. It can solve the problem of residents’ transit connection, increase the urban public attraction and enlarge the scope of public transport service. All of the above will lead to a greener way of travel. Public bicycle system is convenient for people’s travel, which solves the problem of residents’ “the last kilometer”. However, at the beginning of the system’s running, due to the lack of experience, we need to further strengthen the settlement of bicycles and make more efforts to the perfection of the whole system. According to the questionnaire survey, the satisfaction rate of the public bicycle service in Beijing was only 58% by then. The residents’ satisfaction of the public system is still on a low level. Therefore the public bicycle system still need further improving in service. Through factor analysis of the satisfaction, we know that the quality of the bicycles, the availability of bicycles and the settlement of service spots are the top three important factors of satisfaction that need to be improved; enhancing them will make an obvious improvement to the public bicycle system.