SSEM  >> Vol. 3 No. 4B (August 2014)

    Problems and Countermeasures in the Development of Taizhou Small and Medium-Sized Pharmaceutical Enterprises

  • 全文下载: PDF(390KB) HTML    PP.16-23   DOI: 10.12677/SSEM.2014.34B003  
  • 下载量: 2,257  浏览量: 6,708  


乔莹莹,孟庆军,彭 怡:河海大学商学院,南京

医药企业自主创新品牌集群SWOT分析法Pharmaceutical Companies Independent Innovation Brand Cluster SWOT Analysis Method



Small and medium sized pharmaceutical enterprises are an important force of promoting Taizhou economic development. With the population growth and the increase of income levels, pharmaceutical enterprises gain new development opportunities. However, many small and medium sized pharmaceutical enterprises get into trouble because the costs of raw materials, wages, intellectual property disputes and financing have risen. Therefore, these enterprises need to strengthen the cooperation with financial institutions, strengthen the brand building, strengthen the independent innovation and use industrial cluster resources and other measures. Government needs to improve the level of service and support business development in aspects of the intellectual property protection and taxation policies.

乔莹莹, 孟庆军, 彭怡. 泰州市中小型医药企业发展中的问题及对策[J]. 服务科学和管理, 2014, 3(4): 16-23.