管理科学与工程  >> Vol. 3 No. 3 (September 2014)

云计算投资宣告与市场绩效关系的实证研究
The Effect of Cloud Computing Investment Announcements on Market Performance

DOI: 10.12677/MSE.2014.33011, PDF, HTML, 下载: 2,381  浏览: 7,206 

作者: 车培荣, 刘璟钰:北京邮电大学经济管理学院,北京

关键词: 云计算技术投资宣告IT时尚市场绩效Cloud Computing Investment Announcements IT Fashion Market Performance

摘要: 本研究基于2010~2013年40家中国上市公司数据,运用线性回归模型,实证分析了云计算投资宣告对企业市场绩效的影响。统计数据表明,云计算投资宣告的信息关联度和实物化水平普遍对企业市场绩效有正向的作用,企业发布云计算技术相关信息越多,宣告实施采用云计算技术程度越高,企业的市场绩效指标表现就越好,但是这种影响因市场绩效测量维度不同而有所差异。本研究从信息覆盖深度和信息内容两个角度研究了云计算技术投资宣告和企业市场绩效的关系,对企业发布云计算投资宣告具有一定的指导意义。
Abstract: This paper inspects the effects of the cloud computing investment announcements on market per-formance, using the data from 40 listed companies in China from 2010 to 2013. Our results indicate that firms who release more cloud computing investment announcements have higher market performance, and that announcements about completed projects are more positively received than announcements about planned or in-progress projects. Firms which established the informational relationship with cloud computing have higher market performance, but the effect varies due to market performance measure dimensions. This paper conducted the early research of the effect of cloud computing investment announcements on market performance, which, to some extent, has a certain practical significance.

文章引用: 车培荣, 刘璟钰. 云计算投资宣告与市场绩效关系的实证研究[J]. 管理科学与工程, 2014, 3(3): 79-86. http://dx.doi.org/10.12677/MSE.2014.33011

参考文献

[1] Meng, Z. and Lee, S. (2007) The value of IT to firms in a developing country in the catch-up process: An empirical comparison of China and the United States. Decision Support Systems, 43, 737-745.
[2] Cheng, J.M.-S., Tsao, S.-M., Tsai, W.-H. and Tu, H.H.-J. (2007) Will eChannel additions increase the financial performance of the firm? The evidence from Taiwan. Industrial Marketing Management, 36, 50-57.
[3] Lin, J.-S.C., Jang, W.-Y. and Chen, K.-J. (2007) Assessing the market valuation of e-service initiatives. International Journal of Service Industry Management, 18, 224-245.
[4] Roztocki, N. and Weistroffer, H.R. (2009) Stock market reaction to information technology investments: Towards an explanatory model. 17th European Conference on Information Systems (ECIS 2009), Verona, 1 January 2009, 130- 142.
[5] Dobija, D. and Klimczak, K.M. (2010) Development of accounting in Poland: market efficiency and the value relevance of reported earnings. The International Journal of Accounting, 45, 356-374.
[6] Fichman, R.G. (2004) Going beyond the dominant paradigm for information technology innovation research: Emerging concepts and methods. Journal of the Association for Information Systems, 5, 314-355.
[7] Baskerville, R.L. and Myers, M.D. (2009) Fashion waves in information systems research and practice. MIS Quarterly, 33, 647-662.
[8] Wang P. (2010) Chasing the hottest IT: Effects of information technology fashion on organizations. MIS Quarterly, 34, 63-85.
[9] Schryen, G. (2012) Revisiting IS business value research: What we already know, what we still need to know, and how we can get there. European Journal of Information Systems, 22, 139-169.
[10] 徐溟 (2013) 云计算时尚对企业声望、绩效及市值的影响研究. 硕士论文, 北京邮电大学, 北京.
[11] Staw, B.M. and Epstein, L.D. (2000) What bandwagons bring: Effects of popular management techniques on corporate performance, reputation, and CEO pay. Administrative Science Quarterly, 45, 523-556.
[12] Westphal, J.D. and Zajac, E.J (1998) The symbolic management of stockholders: Corporate governance reforms and shareholder reactions. Administrative Science Quarterly, 43, 127-153.
[13] Chatterjee, D., Richardson, V.J. and Zmud, R.W. (2001) Examining the shareholder wealth effects of announcements of newly created CIO positions. MIS Quarterly, 25, 43-70.
[14] 金鑫, 赵维 (2011) IT创新概念流行度影响因素的研究-基于云计算的实证分析. 系统工程理论与实践, 增刊2, 64-69.
[15] Dobija, D., Klimczak, K.M., Roztocki, N., et al. (2012) Information technology investment announcements and market value in transition economies: Evidence from Warsaw stock exchange. The Journal of Strategic Information Systems, 21, 308-319.