云计算投资宣告与市场绩效关系的实证研究
The Effect of Cloud Computing Investment Announcements on Market Performance
DOI: 10.12677/MSE.2014.33011, PDF, HTML,  被引量 下载: 2,855  浏览: 8,543 
作者: 车培荣, 刘璟钰：北京邮电大学经济管理学院，北京
关键词: 云计算技术；投资宣告；IT时尚；市场绩效；Cloud Computing； Investment Announcements； IT Fashion； Market Performance
摘要: 本研究基于2010~2013年40家中国上市公司数据，运用线性回归模型，实证分析了云计算投资宣告对企业市场绩效的影响。统计数据表明，云计算投资宣告的信息关联度和实物化水平普遍对企业市场绩效有正向的作用，企业发布云计算技术相关信息越多，宣告实施采用云计算技术程度越高，企业的市场绩效指标表现就越好，但是这种影响因市场绩效测量维度不同而有所差异。本研究从信息覆盖深度和信息内容两个角度研究了云计算技术投资宣告和企业市场绩效的关系，对企业发布云计算投资宣告具有一定的指导意义。
Abstract: This paper inspects the effects of the cloud computing investment announcements on market per-formance, using the data from 40 listed companies in China from 2010 to 2013. Our results indicate that firms who release more cloud computing investment announcements have higher market performance, and that announcements about completed projects are more positively received than announcements about planned or in-progress projects. Firms which established the informational relationship with cloud computing have higher market performance, but the effect varies due to market performance measure dimensions. This paper conducted the early research of the effect of cloud computing investment announcements on market performance, which, to some extent, has a certain practical significance.
文章引用：车培荣, 刘璟钰. 云计算投资宣告与市场绩效关系的实证研究[J]. 管理科学与工程, 2014, 3(3): 79-86. http://dx.doi.org/10.12677/MSE.2014.33011

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