SSEM  >> Vol. 4 No. 4B (July 2015)

    基于态度反应模式下的企业社会责任影响因素研究
    Research on the Impact Factors of Corporate Social Responsibility Based on Attitude Response Pattern

  • 全文下载: PDF(357KB) HTML    PP.1-6   DOI: 10.12677/SSEM.2015.44B001  
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作者:  

高 凯:中山大学南方学院工商管理系,广东 广州;
陈俊波:卡都海俊房地产有限公司人力资源部,广东 珠海

关键词:
态度反应成分反应模式企业社会责任影响因素Attitude Response Components Response Pattern Corporate Social Responsibility The Impact Factors

摘要:

近年来,中国社会频繁发生企业社会责任缺失事件,暴露出企业在承担社会责任时存在较大问题,这引发我们对于企业社会责任态度影响因素的思考。本文在研究态度反应成分和模式的基础上,系统寻找企业社会责任态度影响因素,据此提出相应的建议和措施。

Recently, a lot of events which happen in China show the missing of social responsibility in enterprises. It exposes that there is a big problem in enterprises assume social responsibility, which causes our thinking about the attitude influence factors of corporate social responsibility. This article researches the attitude influence factors of corporate social responsibility systematic based on attitude reactions and patterns. Then, it puts forwards some recommendations and measures.



文章引用:
高凯, 陈俊波. 基于态度反应模式下的企业社会责任影响因素研究[J]. 服务科学和管理, 2015, 4(4): 1-6. http://dx.doi.org/10.12677/SSEM.2015.44B001