中国环境意识与绿色消费行为之研究

The Research on Environmental Conscious and Green Consumption Behavior in China

摘要:

随着全球环境日渐恶化，环境意识与绿色消费已成为国际议题。本研究透过文献整理探讨中国消费者在环境意识、绿色态度与绿色消费行为之间的关系，以及内外部环境影响和阻碍因素，并归纳与推导研究主张与概念图。最后，本文在借鉴国外经验和结合中国实际情况的基础上，提出中国绿色消费行为的推行建议与管理意涵。

Abstract: As the global environment is deteriorating, environmental conscious and green consumption have become an international issue. Through the literature review, this research explores the relationships among the environmental conscious, green attitude and green consumer behavior in China, as well as internal and external environmental impacts and consumption constraints, and concludes with the propositions and concept framework. Finally, this research provides the improvement suggestions and managerial implications based on the actual situation in China and combined with foreign experience.