新媒体时代下大学生思想政治教育探析

Analysis of College Students’ Ideological and Political Education in the New Media Age

摘要: 当今时代，新媒体技术迅速发展并被人们广泛应用，大学生是新媒体技术使用最广泛最活跃的群体之一。新媒体在大学生群体中的广泛运用，既给高校大学生思想政治教育带来了诸多机遇，同时也使其面临着不少挑战。认真面对、积极探究新媒体环境下大学生思想政治教育的应对策略，不仅对提高大学生思想政治教育的实效性意义重大，而且对提升整个国家的文化软实力也具有极为重要的理论价值和实践价值。

Abstract: Nowadays, the new media technology is developing rapidly and has been widely used by people. College students are one of the most widespread and most active groups in the new media tech-nology. The wide use of new media in college students, which brings many opportunities to college students’ ideological and political education, also makes it face many challenges. Facing seriously and exploring actively the strategies of college students’ ideological political education in the new media environment, not only can improve the effectiveness of ideological and political education, but also has a very important theoretical value and practical value of enhancing the cultural soft power of the whole country.