摘要:
经济全球化推动跨境电子商务迅猛发展。跨境电子商务企业外包物流时，必须同时对成本和服务进行权衡以构建新的竞争优势。本文研究了由跨境电子零售商和物流服务供应商构成的物流系统，建立了双渠道博弈模型，分析了在分散决策下各成员间的博弈均衡和协调运作策略。研究表明，服务水平对本渠道定价的影响是正向的；对竞争对手的影响取决于价格和服务的弹性力度。跨境电子零售商在选择物流服务供应商时，应针对国际和国内分段外包,并协助物流商提高服务水平。
Cross-border E-commerce is developing
rapidly. Companies must weigh against the costs and services when consider
cross-border logistics outsourcing strategy. In this paper, a cross-border logistics
system consists of electronic retailers and logistics service providers, a game
theory model established to analyze the equilibrium in the decentralized decision-making.
The studies have shown that the effect of service on own-channel pricing is positive,
for competitors’ effect depends on the price and service resiliency efforts.
Cross-border E-tailers should sub-outsource logistics for international and
domestic.