利用网络进行研究生招生宣传的策略研究

Strategy Research on the Publicity of Graduate Admissions via Internets

摘要:

利用网络进行研究生招生宣传已经日益引起高校的重视，但是也存在着招生定位不明确、信息更新不及时，以及传播效果差等诸多问题。本文通过对研究生招生宣传的特点进行分析，并对目前常用的各种网络宣传手段进行了归纳和比较，提出了以导师或导师团队为核心的宣传模式，通过合理定位和选择恰当的宣传方式确保宣传的针对性和效率。

Abstract: The publicity of graduate admissions via Internets has increasingly attracted the attention of col-leges, but many problems also exist, such as unclear positioning of the publicity, the out-of-date information, and the lower than expected dissemination results. This paper analyses the charac-teristics of graduate admissions and summarizes and compares the currently used a variety of publicity methods via Internets. A promotional model with tutors or tutors team as the core is presented in this paper. Some suggestions about proper positioning and selecting the appropriate method to ensure the pertinence and efficiency of publicity are also discussed.