基于动态能力的互联网企业竞争优势探析

Analysis on Competitive Advantages of Internet Enterprises Based on Dynamic Capability

摘要: 随着互联网技术的进步和市场环境的变化，动态能力的应用对于互联网企业获取并维持竞争优势具有十分至关重要的作用。本文在整合国内外关于动态能力概念及分析框架的基础上，结合互联网企业的特征，对互联网企业的动态能力进行研究。同时，基于动态能力视角和竞争优势视角分析了互联网企业和动态能力之间的联系。认为互联网企业动态能力的三维度构架可以划分为识别机会、整合资源和创新发展。最后提出了互联网企业通过发展动态能力实现竞争优势的途径，即创新企业文化、变革组织形式和知识联盟。

Abstract: With the development of Internet technology and the change of market environment, the application of dynamic capability is significant for the Internet enterprises to obtain and maintain the competitive advantage. Based on the integration of the concept of dynamic capability and the division of dimensions, this paper focuses on the dynamic capability of Internet enterprises in combination with the characteristics of Internet companies. At the same time, this paper analyzes the relationship between Internet companies and dynamic capabilities based on the dynamic capability perspective and competitive advantage perspective. The three-dimensional framework of dynamic capability of Internet companies can be divided into recognition opportunities, integration of resources and innovation and development. At last, it puts forward the way to realize the competitive advantage by developing the dynamic capability of the Internet enterprise, which is to innovate the enterprise culture, and transform the organization form and knowledge alliance.