大学生自主创业项目研究—米虫——O2O送粮平台

Research on College Students’ Self-Employment Project—MiChong——O2O Food Platform

摘要: 目前市场上粮油商店以及大中小型超市均已具备了较为完善的大米销售链，但是这些商品琳琅满目、鱼目混杂，消费者想要在如此众多的商品中挑选满意的大米绝非易事。作为大学生自主创业项目，本文通过前期大量的市场调研，结合实际情况，提出了“米虫——基于移动互联网的O2O送粮平台”的项目设想。文中阐述了项目的具体运作，并对该项目的可行性进行了论证。

Abstract: Currently cereals & oils stores, as well as large, medium, small-sized supermarkets all have a relatively complete rice sales chain, and these goods are dazzling, but jumbly. Therefore, it is not easy for consumers to choose the satisfactory rice in so many goods. As a college students’ self-em- ployment project, through the extensive market research, combined with the actual situation, “MiChong”, based on mobile Internet O2O food platform, has been put forward. This paper also expounds the specific operation of the project, and demonstrates its feasibility.