需求依赖产品绿色度和服务水平的供应链决策与协调
Supply Chain Decision and Coordination of Demand with Product Green Degree and Service Level
DOI: 10.12677/ASS.2017.62025, PDF, HTML, XML, 下载: 1,670  浏览: 2,571 
作者: 张东东, 王汉东：上海海事大学经济管理学院，上海
关键词: 产品绿色度；服务水平；Stackelberg博弈；协调机制；Product Green Degree； Service Level； Stackelberg Game； Coordinating Mechanism
摘要: 本文针对由一个制造商和一个零售商组成的供应链系统，考虑产品绿色度和服务水平，分别建立集中决策模型和以制造商为主导的Stackelberg博弈模型，对两种模型在产品绿色度、服务水平、零售价格和供应链利润等方面进行比较分析，进一步提出两部定价协调策略，以实现供应链帕累托改进。通过算例分析对模型进行验证，探讨了绿色产品研发成本因子、服务成本因子对定价和利润的影响。
Abstract: This article aims at a supply chain consisting of a manufacturer and a retailer, considers green degree and service level, and establishes centralized decision-making model and Stackelberg game model dominated by manufacturers, respectively. The two models are compared in terms of product green degree, service level, retail price, supply chain profits, etc. To realize Pareto improvement of supply chains, a two-part tariff coordination strategy should be further proposed. Finally, the influence of green product R&D cost factor, service cost factor on pricing and the gross profit of supply chain is discussed through model verification analyzed by calculation examples.
文章引用：张东东, 王汉东. 需求依赖产品绿色度和服务水平的供应链决策与协调[J]. 社会科学前沿, 2017, 6(2): 185-194. https://doi.org/10.12677/ASS.2017.62025

参考文献

[1] Lu, J.C., Tsao, Y.C. and Charoensiriwath, C. (2011) Competition under Manufacturer Service and Retail Price. Economic Modelling, 28, 1256-1264.
https://doi.org/10.1016/j.econmod.2011.01.008
[2] Wu, C.H. (2012) Price and Service Competition between New and Remanufactured Products in a Two-Echelon Supply Chain. International Journal of Production Economics, 140, 496-507.
https://doi.org/10.1016/j.ijpe.2012.06.034
[3] Zhao, J. and Wang, L.S. (2015) Pricing and Retail Service Decisions in Fuzzy Uncertainty Environments. Applied Mathematics and Computation, 250, 580-592.
https://doi.org/10.1016/j.amc.2014.11.005
[4] Jena, S.K. and Sarmah, S.P. (2016) Price and Service Co-Opetition under Uncertain Demand and Condition of Used Items in a Remanufacturing System. International Journal of Production Economics, 173, 1-21.
https://doi.org/10.1016/j.ijpe.2015.11.019
[5] Kolay, S. (2015) Manufacturer-Provided Services vs. Retailer-Provided Services: Effect on Product Quality, Channel Profits and Consumer Welfare. International Journal of Research in Marketing, 32, 124-154.
https://doi.org/10.1016/j.ijresmar.2015.02.006
[6] 王磊, 戴更新, 孙浩. 零售商提供服务且具有公平偏好的供应链博弈研究[J]. 系统工程, 2015, 33(6): 1-9.
[7] Dan, B., Xu, G.Y. and Liu, K. (2012) Pricing Policies in a Dual-Channel Supply Chain with Retail Services. International Journal of Production Economics, 139, 312-320.
https://doi.org/10.1016/j.ijpe.2012.05.014
[8] 江世英, 李随成. 考虑产品绿色度的绿色供应链博弈模型及收益共享契约[J]. 中国管理科学, 2016, 23(6): 169- 176.
[9] Li, B., Zhu, M.Y., Jiang, Y.S. and Li, Z.H. (2016) Pricing Policies of a Competitive Dual-Channel Green Supply Chain. Journal of Cleaner Production, 112, 2029-2042.
https://doi.org/10.1016/j.jclepro.2015.05.017
[10] Ghosh, D. and Shah, J. (2015) Supply Chain Analysis under Green Sensitive Consumer Demand and Cost Sharing Contract. International Journal of Production Economics, 164, 319-329.
https://doi.org/10.1016/j.ijpe.2014.11.005
[11] Conrad, K. (2005) Price Competition and Product Differentiation When Consumers Care for the Environment. Environmental & Resource Economics, 31, 1-19.
https://doi.org/10.1007/s10640-004-6977-8
[12] Liu, Z.G., Anderson, T.D. and Cruz, J.M. (2012) Consumer Environmental Awareness and Competition in Two-Stage Supply Chains. European Journal of Operational Research, 218, 602-613.
https://doi.org/10.1016/j.ejor.2011.11.027
[13] Tsay, A.A. and Agrawal, N. (2000) Channel Dynamics under Price and Service Competition. Manufacturing and Service Operations Management, 2, 372-391.
https://doi.org/10.1287/msom.2.4.372.12342
[14] D’Aspremont, C. and Jacquemin, A. (1988) Cooperative and Noncooperative R&D in Duopoly with Spillovers. American Economic Review, 78, 1133-1137.
[15] Gao, J.H., Han, H.S., Hou, L.T. and Wang, H.Y. (2016) Pricing and Effort Decisions in a Closed-Loop Supply Chain under Different Channel Power Structures. Journal of Cleaner Production, 112, 2043-2057.
https://doi.org/10.1016/j.jclepro.2015.01.066

为你推荐